New Policies for Marketplaces & Aggregators on Google Product Search

Wednesday, September 02, 2009 at 3:58 PM

Today we're happy to introduce multi-client accounts as a solution to help aggregators and marketplaces manage feeds for multiple sellers under a single account. By allowing marketplaces better control over their sellers' product data, shoppers get more accurate and relevant information when they search for things to buy on Product Search, and individual sellers don't need to submit their own feeds. The multi-client accounts allow aggregators and marketplaces to consolidate and manage data feeds and reporting for sub-accounts, submit changes more rapidly, and get more accurate Google Checkout badging at the seller level. Marketplaces and aggregators will be required to use multi-client accounts to submit and manage their sellers' feeds starting on December 1st, 2009.

As a result of these changes, individual sellers on marketplaces no longer need to submit a feed to Google Product Search. To avoid duplicate listings we will be notifying individual sellers and retiring their accounts. Please see the full Marketplace and Aggregator policies for more information.

Posted by Paul Lee, Business Product Manager, Google Product Search