Introducing the Google Merchant Center

Monday, September 28, 2009 at 8:44 AM

Today, we're excited to announce that we're launching the Google Merchant Center, which will replace Google Base for those of you submitting Product-type items to Google. If you submit products to Google, Google Merchant Center is now the place to upload your feeds, check on the status of your items, and get information on the performance of your listings.

Google Base is still available for other types of structured content, but the Merchant Center provides a better, optimized experience specifically for product listings. The Merchant Center is where we'll continue adding features and improving the tools for uploading and managing product listings.

In general, the Merchant Center interface is very similar to the Google Base interface, so we hope it's easy to transition. Sign in to the Merchant Center using the same Google Account information you did for Google Base. Your existing data feeds, items, FTP settings, etc. will be there for you.

For any non-product items you've submitted to Google Base, those will remain there and you can continue using Google Base to manage those items and settings. If you used the same account to submit both product and non-product items, you'll need to go into Google Base and reset your FTP settings. There's more info in the FAQs about this and other questions you may have.

As part of this launch, we're switching to a new blog as well. Please join us at the Google Merchant Blog, which will replace this blog and cover both Google Base and the Merchant Center. Be sure to subscribe to the new blog and change your bookmarks!

Posted by Ioannis Kalafatis, Product Manager, Google Merchant Center