Lights, Camera, Action!: YouTube Videos in Google Product Search

Wednesday, September 09, 2009 at 4:54 PM

Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy. We're excited to announce that we are including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the "Similar Items" section of the page. For example, see the product page for this Nikon D90 camera.

We'll be periodically reviewing content for inclusion in this feature. While we can't guarantee that submitted videos will be selected, please do the following if you'd like a video to be considered:
  • Add the "youtube" attribute to your data feed. In this attribute include the YouTube video ID for each one of your products with a related YouTube video review. Video IDs are the values that follow the 'v=' in the YouTube URL of the video.

  • Include UPC, ISBN, brand, and MPN information in the tag of your YouTube video review.
So grab some popcorn and pull up a comfy chair - it's time to go shopping!

Posted by Paul Lee, Business Product Manager, Google Product Search