Google Product Search now accepting alternative feed formats

Thursday, September 04, 2008 at 9:32 AM

We understand it can be time-consuming for merchants to prepare their product feeds for multiple shopping engines, each with their own formats and standards. That's why we're introducing a new uploading option that enables merchants to submit information to Google Product Search using existing data feeds they’ve prepared for other shopping engines.

You can take advantage of this option when you register your data feed in your account. Select the type of feed you’re registering and then chose from a drop-down list of feed formats. We'll automatically format your feeds for proper integration and uploading into Google Product Search.

We hope this new uploading option makes it easier and more convenient for merchants everywhere to upload their items to Google Product Search. If you're submitting feeds to other shopping engines, you can begin submitting your products for inclusion right now, and start driving traffic to your site with very little effort or time required.

If you're an existing Google Product Search provider, please continue submitting your feeds in the Google Base format to take advantage of optional and custom attributes.

For more details and step-by-step instructions about uploading with alternative feed formats, please visit our Help Center article.

Posted by: Jessica Ng, Product Marketing Manager