Putting your attributes to work

Tuesday, August 08, 2006 at 9:48 AM

By Jennifer Hyman, Product Marketing Manager

Our search refinement experiment has garnered a lot of interest from the Base community. To recap, this feature provides Google.com searchers with fields and categories to better focus, refine or narrow their original search query to more easily find the content they're looking for. For example, if you search for 'recipes' on Google.com, you see a search refinement option at the top of the search results that includes choices for type of cuisine and main ingredient. Selecting a cuisine (Italian), and main ingredient (pasta) will provide you with a page of more detailed and relevant search results about Italian pasta recipes. And within that page, you'll have additional options for refining your search even further. We're still testing this refinement feature across several content categories to help people more easily find exactly what they want.

As a Base provider, how can you get your content or product listed on Google.com and these refined search results pages? It's relatively simple: the more detailed information you provide about your item, the better its chances to be included in Google.com search results. While our search algorithm takes many factors into account, content and listings with detailed attributes assigned to them have a greater likelihood of appearing on Google than those without. Here are some example suggestions for attributes by category:


Recipes

cholesterol
cooking_time
course
cuisine
fiber
main_ingredient
preparation_time
servings
sodium

Jobs
location
job_function
job_industry
job_type
salary_type

Housing
area
bathrooms
bedrooms
description
listing_type
location
price
property_type
year

Vehicles
make
model
year
manufacturer
model_number
mileage
vehicle_type
brand
condition
location
payment_accepted
price
size

The Google Base Attributes page offers more details and best practices for the types of information to include in your feed. So get started now to see if you can add more attributes.