Wednesday, November 30, 2005 at 5:31 PMBy Samantha C. in Froogle Product Marketing:
Until recently, Froogle could only direct traffic to sellers' online stores - but not anymore. Using Google Base (and just in time for intensive holiday shopping), sellers with local stores can now use Froogle to get foot traffic, too. If you post both online and local inventory information, you let shoppers decide whether they want to buy via your website or by picking up the item from your store. This is especially useful for products that people like to try and see before they buy (clothing, electronics) as well as for items that are heavy or hard to ship (furniture, cars).
To have your local store information displayed in Froogle, use Google Base to provide us with information about the inventory in your local stores. For the details, go here.