Data Tip: Submitting business location data

Wednesday, March 15, 2006 at 6:09 PM

By Jen Peng, Google Base Operations

In addition to some of the more common information types that are bulk uploaded such as Vehicles, Jobs, and Recipes, Google Base also accepts files that include business location information. Known as Google Local business locations bulk uploads, these files contain addresses, phone numbers, and operating hours for physical business locations. Users will find this information in Google Local search results for queries like:

Best Buy near zip code 55305

Ace Hardware near Mason, Ohio

Business locations bulk uploads are meant for businesses that have 10 or more physical locations. Note that we only accept these particular bulk upload files in tab-delimited text (.txt) format -- and that it may take up to 6 weeks for your locations to appear in Google Local. You can find more information on how to correctly format, save, and upload a Google Local business locations bulk upload file here. If your business has less than 10 locations, you can add your information through Google Local Business Center.

Google Base also accepts product inventory details for each of your business locations that users can find in Froogle Local Shopping search results. To add your local store information, submit a "Products" bulk upload to Google Base that includes price and location values for each of your products. Learn more about listing your product inventory here.

In the Spotlight: Podcast Supplemental

Monday, March 06, 2006 at 12:37 PM

By Denise Gamboa, Associate Product Marketing Manager

You don't necessarily have to have lots of stuff to find Google Base useful. There are lots of you out there who have just a few recipes or one-off events that you'd like to post. Recently we caught up with Louis Privette, a University of Cincinnati student, about his productions. Here's what he had to say:

"My podcasts are best described as a hobbyist effort. I can't warrant the expense of a hosting service and don't currently have the knowledge to create a flashy media site to showcase this audio. I simply can't afford the costs involved. However, I do want to share with the world what I have made. I made them for an audience, after all.

Bringing attention to the mere existence of these podcasts is a great challenge. Without the good fortune (so far!) of word-of-mouth or a fan base, I have to make an extra effort to draw people to them. Which means I need a simple way to present this media. With my itinerant (student) lifestyle (read: relying on computer lab access), I usually don't have the freedom to install programs that would help me publish. Simplest for me is a web-based service.

So Google Base provides the closest means to self-publishing I have found. It's a permanent way to organize, archive, and encode ('tag') the contextual data of my content with the least upfront cost -- and without attention diverted away from my site. Basically I want to have my cake and eat it too :). If it helps enable people to find my podcasts, then my time expended in producing Podcast Supplemental is very much a worthwhile effort."

Thanks, Louis -- keep on producing and we'll keep listening.